The Process and Risk Management identified through a satisfaction survey that was not very well understood by the people in the organization, they understood that they needed to position themselves better in the corporate context.
My role was to facilitate this process of discovery and definition of a clearer and more concise positioning. We decided to go through all the steps doing collaborative work with weekly workshops, as a test.
The workshops generated a lot of information because they lasted all day, a week became a short deadline to be able to synthesize and prepare the activities for the next meeting, so we adapted along the way, but without skipping any step.
The workshops generated a lot of information because they lasted all day, a week became a short deadline to be able to synthesize and prepare the activities for the next meeting, so we adapted along the way, but without skipping any step.
Work roadmap
Context mapping
Understanding the essence and the culture
Positioning exploration
After the immersion, the definition, the ideation and the prototyping workshops we were able to identify all the items necessary to define a clear positioning of GPR in the organization, which was made tangible in the GPR Brandbook.
Business model and service portfolio
Brandbook with the brand guideline
Persona and customer journey
The solution originated from the Ideation was large, involving Service Design and we were able to create the ”way of operating” (using the Business Model Generation) and the service portfolio. We also obtained the necessary guidelines for all the improvements mapped to GPR's page on Integra (the organization's intranet) by mapping the journey of our internal customers.
Hypotheses to prototype
Four hypotheses defined: content creation, service entrance, visibility of results and the own GPR framework, the next step was planning the scenarios to prototype and test the improvements idealized for a long time.
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Technologies
Microsoft Forms, Teams, Powerpoint, Miro, Adobe Indesign e Illustrator.
Technologies
Microsoft Forms, Teams, Powerpoint, Miro, Adobe Indesign e Illustrator.
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